Digital Media Speciality

Across 4 years, I have honed my skills in digital media content strategy, production, and marketing. I began this line of work building my own social media channels and found that I excelled so greatly, I wanted to use my accquired skills and talents for others.

Highlights of my career include taking on the role of Social Media Manager at Alternative Press that oversaw the leadership of the magazines social media presence. This involved day-to-day operations, and planning large scale projects.

My wheelhouse includes:
- Developing comprehensive social media strategies and marketing analysis,
- Crafting engaging and creative content, including text, images, videos, and graphics, often with a quick turnaround time,
- On-camera presenting skills, 
- Fostering strong a online community, 
- In-depth understanding SEO and algorithmic trends, 
- Utilizing targeting options and budget optimization to maximize the return on ad spend (ROAS).

Currently I am a digital content producer at Knotfest, working on creative concepts to drive engagement.  

louder •

"I want to keep metal alive": Meet the influencers bringing metal to a new generation

If you believe the naysayers, rock music is dead: dead in the charts, dead on streaming, even dead on social media. It’s a debate that refuses to go away; earlier this year, Adam Levine provoked outrage on Metal Twitter for suggesting that bands were a “dying breed”, while this year’s Grammys dragged up the same tired arguments about metal in the mainstream that we’ve been having for over a decade. Rock and metal were nowhere to be seen in Spotify’s most-streamed lists for 2020 – the number 1 st
Metro •

'I was the kid no one would sit with — my podcast helps people feel less alone'

Welcome back to How I Made It, Metro.co.uk’s weekly career journey series. This week, we’re looking at the alternative music industry from the perspective of 23-year-old Yasmine Summan, a West Bromwich-based journalist, social media manager, podcaster, and TikTok creator. They’ve been involved in the alternate music scene for a number of years, starting their journey as a YouTuber dedicated to all things emo music, before pivoting to TikTok, social media management, and journalism. After grad
Loudwire •

8 Reasons Why Being a Content Creator Isn't As Easy As You Think It Is

Being a content creator isn't as easy as you think it is. The mark of true talent is the ability to make something very difficult and challenging look so easy that it has the appearance that perhaps anyone can do it and do it well. But that is far from true — we've all seen those lazy reactions channels where YouTubers sit there with an empty gaze, offering no commentary until the song is over while urging you to subscribe for more of the same zero-substance content. So, what's the secret to s
The Sun •

I got loads of piercings before knowing I had keloids - now my ear’s SO swollen

GROWING up, we all made some questionable choices we regret big time - no matter how many times our parents would try to talk us out of it, we always thought our undeveloped brain knew better. Luckily, most of these poor decisions we can now look back at and laugh - the hideous hair dye's rinsed out and the unflattering fringe no longer covers our forehead. Sadly, not everyone's so lucky - and Yasmine Summan is amongst them. Cartilage piercings have become super popular over the years, with p
New York Post •

‘American food aisle’ exposes how UK judges our eating habits

Brits think we eat hot dogs from jars of mystery juice. A culturally inquisitive woman from Birmingham, England, took to Twitter Thursday to quiz her American followers: “Is this accurate to American food?” asked Yasmine Summan alongside three photos of her local grocery store’s “American” aisle. Scores of Twitter experts are voicing their opinions in the comments — and taking Summan’s tweet viral, with more than 10,400 likes and 1,300-plus retweets as of Friday afternoon. There was amusement
UK •

Student writes 'I do it for the girls and the gays' in her diss acknowledgements

Did you know you can, in theory, write anything in the acknowledgements of your dissertation – even, say a joke about a TikTok format – and you won’t lose a single mark? Coventry journalism student Yasmine Summan tested that theory by asking her supervisor if she could write at the end of her dissertation about queer people in media: “I do it for the girls and the gays, that’s it,” a line from a song anyone on TikTok will recognise, and the supervisor responded to say he was down with the idea.
Load More Articles

Previous & current clients

Previous clients
Previous clients

Previous brand partnerships & projects

Want to work together?

If you're an artist, creative, or company looking for social media guidance, please email yasmine.summan@outlook.com

If you're a brand looking for sponsorship/partnership opportunities, please contact me via yasmine.summan@outlook.com for my media kit.